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Research papers

Satisfaction matters

Within the mobile division of KPN, customer satisfaction and loyalty research provide essential information that helps guide the management of all business processes.In 2003 integral quarterly measurement of customer satisfaction as a leading Key...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Harm Hartman, Bert Boerma
November 7, 2004
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Citation

Hartman and Boerma (2004a, November 07). Satisfaction matters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/satisfaction-matters